Digital and Marketplace Growth Strategy for Tahoor
Prepared for: The Visionary Team at Tahoor & Tahoor Studio
Prepared by: The Experts at Kreative Machinez
Kreative Machinez
Leading digital marketing agency based in Kolkata, India. Over a decade in the industry, experienced in e-commerce and fashion.
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1. Introduction: We See Your Vision
We are incredibly impressed with the elegance and style of both Tahoor and Tahoor Studio. At Kreative Machinez, we build partnerships, not just marketing campaigns. Our deep dive into your online presence reveals a massive opportunity to elevate your brands. This proposal outlines a comprehensive strategy to boost sales and solidify Tahoor as a leading name in the modest fashion industry, both in the UAE and globally.
2. Two Brands, One Powerful Future
Tahoor (tahoor.ae)
- A premium, UAE-focused brand.
- Clean, sophisticated, and speaks to the contemporary woman in the Middle East.
Tahoor Studio (tahoorstudio.com)
- A wider, more diverse collection showcasing design prowess.
- The creative engine, with a vast array of styles and a strong foothold in Bangladesh.
The existence of these two brands is a significant strength. The key to exponential growth lies in creating a unified, powerful digital strategy that leverages the strengths of both.
3. Competitive Analysis & Strategic Opportunities
Current Instagram Presence
Strengths:
Good foundation of high-quality photography and a clean aesthetic.
Weaknesses:
Heavily product-focused, lack of video, storytelling, and UGC. Passive engagement.
Competitor Landscape
(e.g., Aab Collection, Modanisa)
They Excel At:
- Video (Reels, tutorials)
- Community Building (UGC)
- Lifestyle Storytelling
- Educating & Inspiring
The Strategic Opportunity
The gap between your current strategy and the market leaders presents a clear path forward. By shifting from a passive, product-centric approach to a dynamic, community-focused one, Tahoor can rapidly gain market share and brand loyalty.
4. Our Proposed Strategy
Platform & Regional Focus
Core Platforms
Click a platform to see our detailed strategy.
Target Islamic Clothing Market Size (2025 Est.)
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$0M
UK
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$0.0B
US
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$0.00B
UAE
Content Strategy & Social Media Content Buckets
Hover a slice
Key Campaigns
“Modesty In Motion”
Cinematic Style Reels Series
Create short, high-fashion video reels in slow motion, featuring women confidently walking in Tahoor burkhas. Layer with voiceovers of real women narrating their interpretation of “modesty in motion.”
“The Layers Within”
Interactive Lookbook Experience
Launch a digital lookbook campaign that unveils the stories behind each layer – fabric, embroidery, and inspiration. Followers can co-create by submitting ideas for future collections.
Key Dates for Tahoor (August & September 2026)
Click to view important dates for your campaign.
Weekly Social Media Flow
Marketplace Dominance Blueprint
A comprehensive, multi-phase approach to establish and grow your brand on Amazon globally. Click any card for details.
Phase 1: Foundation & Listing Optimization
Account Setup
Complete setup for UK, US, & UAE markets, including verification and Brand Registry.
Optimized Listings
Keyword-rich titles, engaging descriptions (EN/AR), and localized copy.
A+ Content
Design and implementation of Enhanced Brand Content for a rich shopping experience.
Phase 2: Strategy & Management
Fulfillment Strategy
FBA vs. FBM analysis, full FBA setup, and inventory health monitoring.
Pricing & Promotions
Competitor analysis and management of deals, vouchers, and time-zone sensitive promotions.
Review Management
Proactive customer service and implementation of strategies to encourage positive reviews.
Phase 3: Growth & Advertising
Marketplace SEO
In-depth keyword research, competitor analysis, and backend search term optimization.
Amazon PPC
Full-funnel ad strategy (Sponsored Products, Brands, Display) with expert budget and bid management.
Brand Store & Reporting
Custom Brand Store creation and detailed monthly reports with data-driven strategy adjustments.
Projected Growth & Deliverables
A 6-month forecast based on our integrated strategy, designed for sustainable growth.
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Conversion Rate Uplift
Social Media Deliverables
- A dynamic monthly content calendar with 15-16 high-quality posts (5-8 Reels, plus a mix of carousels and static images).
- Proactive community management to foster engagement and build brand loyalty.
- Management of targeted ad campaigns to reach new, relevant audiences.
- Influencer collaboration management to leverage authentic voices in the modest fashion space.
- User-Generated Content (UGC) campaigns to build social proof and community.
- Monthly performance reports with data-driven insights and strategy adjustments.
Marketplace Deliverables
- Full optimization of all product listings across selected marketplaces (UK, US, UAE).
- Management of PPC campaigns with a focus on maximizing ROAS.
- Creation and management of a custom Amazon Brand Store.
- Proactive inventory management and forecasting to prevent stockouts.
- Customer service management to maintain excellent account health.
- Comprehensive monthly reports detailing sales performance, ad spend, and strategic recommendations.
Investment
Monthly Agency Retainer
USD 1650
Monthly Recommended Ad Budget
USD 7K to 8K
(Consolidated for US, UK, & UAE marketplaces and social media branding)
Let's Build the Future of Tahoor, Together.
Ready to take the next step? I'm here to answer any questions and discuss how we can tailor this proposal to your exact needs.