Powering Your Professional Network
A LinkedIn Social Media Marketing Proposal for
MAK Power & Transformer
This proposal outlines a robust LinkedIn strategy to build thought leadership, connect with key decision-makers, and generate high-value B2B leads for MAK Power.
The B2B Powerhouse
LinkedIn is where your most valuable audience gathers and makes decisions.
65M+
Decision Makers are on LinkedIn.
4 out of 5
members drive business decisions.
2x Higher
conversion rates than other platforms.
Our Content Strategy Pillars
A balanced, dynamic approach to build authority, trust, and connection.
Technical Expertise
Project Showcases
Company & Team
Industry Insights
Establish Unquestioned Authority
This pillar establishes you as the expert. We'll create content that educates your audience on the technical aspects of transformers, maintenance, and industry standards.
Example Post:
'The Top 5 Causes of Transformer Failure (and How to Prevent Them). A deep dive into proactive maintenance. #TransformerMaintenance #ElectricalEngineering'
Showcase Tangible Results
Seeing is believing. We'll create compelling case studies and behind-the-scenes content from your projects, demonstrating your capabilities and success.
Example Post:
'[Project Showcase] Successfully repaired a 50 MVA transformer for a major steel plant, restoring operations 48 hours ahead of schedule. #TransformerRepair #MakeInIndia'
Humanize Your Brand
People do business with people. This pillar highlights your expert team, company culture, and commitment to excellence, building trust and relatability.
Example Post:
'Meet our Head of Engineering, who brings 20+ years of experience. His expertise is a cornerstone of our reliability. #MeetTheTeam #CompanyCulture'
Lead the Conversation
This pillar positions you as a forward-thinker. We will share analysis on trends, news, and regulations affecting the Indian power sector, proving you're ahead of the curve.
Example Post:
'Analysis: How new energy efficiency regulations will impact transformer manufacturing in India. Here's what you need to know. #PowerSector #EnergyEfficiency'
From Connection to Conversion
Our strategic process for turning your audience into qualified leads.
Awareness & Attraction
We create high-value content that appears in the feeds of your target audience, like Plant Heads and Project Managers, through strategic hashtag use and content amplification.
Engagement & Nurturing
As prospects engage, we interact with them through comments and follow-ups. Consistent, valuable posts on your company page build trust and position MAK Power as the go-to expert.
Outreach & Connection
We identify the most engaged prospects and initiate personalized connection requests. This isn't a cold message; it's a warm introduction based on shared interests.
Conversation & Conversion
Once connected, we nurture the relationship through meaningful conversation, ultimately guiding the prospect towards a discovery call with your sales team, delivering a qualified lead.
What You Get: Monthly Deliverables
A consistent, high-impact plan of action delivered every month.
12 High-Quality Posts
Strategic mix of formats (image, carousel, video).
Custom Graphic Design
Professionally designed visuals for your brand.
Community Management
Proactive engagement with comments & conversations.
Lead Prospecting
Identifying key decision-makers for outreach.
Monthly Performance Report
Detailed report covering key metrics and insights.
Competitor Analysis
Monitoring to identify opportunities and stay ahead.
Sample Content Calendar: October 2025
A preview of our strategic content schedule. Click on a blue day for post details.
October 2025
Measuring Success: Key Performance Indicators
We focus on metrics that translate directly to business growth.
Reach & Impressions
Engagement Rate
Qualified Leads
Website Traffic
Your Investment
A straightforward monthly retainer for comprehensive LinkedIn marketing management.
₹25,000 /month
+ GST as applicable